High quality 6G Granger IG picture released! Design analysis!
Photo, CARSCPOOS excerpt | Writing, pond clouds
Hello? Pond clouds! Two days after Hyundai Motor's 6th generation Grandeur Rendering, which will rescue Hyundai from Hyundai Motor, was released through overseas media. It is the most interested car in Korea and it is a best selling model, so I was interested in it before the launch, but it seems that rendering is open and evaluation of design is mostly satisfactory.
If you look at the pictures of the actual car, there is no big difference with the rendered pictures. Since Hyundai Group's design leader, Peter Schreyer, has joined Hyundai Group, Hyundai Group's design technology has a competitive edge compared to global automakers. The 6th generation Grandeur has developed a more dynamic design by adding volume and depth to the front and rear fenders.
It resembles the Genesis! Aslan has become even more breathtaking!
In the case of the front part, a cascading grill that sublimates the curves of the pottery into the design language is applied. Domestic markets are marketing differences with the Genesis Crest Grill through the press, but overseas reactions are overwhelmingly a response to the difference between the Genesis brand's Crest Grill and Hyundai's Cascading Grill. There is no flaw in the design, but with the blurring of the design boundaries between the premium brand Genesis and Grandeur, Hyundai's top model, Aslan, is likely to be hit by his brother Granger.
In the case of the side part, the design of the Grandeur is inherited as it is, but the volume feeling of the rear fender increases, and it is possible to receive the impression like a car with a good mobility like a coupe. The chrome surrounding the window and the chrome located under the door give you a feeling of luxury not seen in conventional Hyundai cars. Previous generations have used chrome extensively in the major parts of the exterior, but in the case of the 6th generation grandsor, they feel more refined using chrome.
The back of the culmination of design!
In the case of the rear part, you can feel that the design of the griller connecting the left and right tail lamps has greatly improved from the previous generation. The tail lamp design has been changed to a three-dimensional shape, and at the bottom of the tail lamp, chrome molding that thickens as it goes to the center is applied. These moldings can feel a sense of heterogeneity, and a design that has a sense of unity with the tail lamps shows that Granger's design has reached its peak.
Dodge of the bumper at the bottom of the rear part It seems that I do not feel the plainness of the rear part while designing the central part of India in three dimensions. The skid plate and muffler tip of the same design as the two-tone air dam that connects to the bumper are stylishly rear side.
▲ Chrome molding with 3D effect applied to EQ900
I applied the familiar design rather than the appearance of the interior. For 4-fork handles, a different design than the 5th generation grille has been applied. The mid-section with the Hyundai logo is made from urethane to leather, and the design of the lower part of the center is changed, so it is actually similar to the handle of the Jennysys. I have applied the analog system to the dashboard, but I think it is necessary to check the specification if it is a choice for distinguishing from the premium brand Genesis or whether there is a dashboard of the digital type in the high specification.
The protruding navigation, which had become an issue before the launch, is in harmony with the center fascia relatively. In Korea, we do not prefer navigation in the form of pop-ups, but it is applied to Benz, Audi, and BMW, which are selected as global luxury cars, which is a global design trend.
The center fascia and gear box design is similar to the G90 (EQ900), and because it has an intuitive UI (user interface), I would like to rate that it has the highest level of center fascia design and UI among Hyundai models. In particular, the position of the air conditioner is the same as that of G90 (EQ900: Ekusu), and the atmosphere around the air conditioner is treated with a leather finish to comfortably create the atmosphere of the interior.
The buttons that control the volume and the air conditioner are designed to be connected by water droplets on both sides. It is a part where we can see how much the Hyundai Motor has put the Grandeur into the market and I would like to applaud the design completion drawings. The shape of the gear bar would have been better if it had a square shape or an electronic gear bar seen on the G90 or Audi, but on the other hand it seems to be too much anticipation for the Grandeur, I expect it.
▲ Refer to center fascia and gear bar on EQ900
The reaction of automobile overseas media !!!
Granger's export name is AZERA, which shows hundreds of comments on major media in overseas automobiles as rendering and real-life photographs are released. Granger's interest seems to be higher than ever at home and abroad. I gathered the main reaction.
We have summarized the common points of overseas reaction!
1) The design is really good!
2) What is different between Genesis brand and Hyundai? It is hard to distinguish design differences from Genesis!
3) The front part is BMW or Volvo, the rear part is Dodge Challenger, and the interior is BMW feeling, but it made quite well!
4) The best combination of what I've seen so far! Infiniti + Audi + BMW
5) Indoor center fascia design is similar to Toyota
6) We hope to be released in Europe!
Can we overturn the market of semi-large markets? YES !!!
In the case of the 6th generation Grandeur, Hyundai is separating the Genesis brand and is actually the leading sedan of Hyundai. Due to the launch of the Grandeur, the Aslan, which is the Grandeur's top model, has become even more breathtaking and has recently changed to the 8th stage with the application of the face lift, which has increased its marketability, but I think it has failed to meet consumer expectations and eye-level.
Therefore, the 6th generation Grandeur will represent Hyundai Motor, which will be a model to accommodate some customers of Genesis, and it will be a vehicle that can threaten Jennysys at the same time with his brother Aslan. The fact that the Genesys brand has not yet established a strong position in the global market is likely to be a threat.
The 6th generation Grandeur commemorating the 30th anniversary of the Grandeur will compete in the market with Renault Samsung SM6 and K7, but Grandeur expects to win the first place. If the main character of the automobile market in 2016 was Renault Samsung SM6 and QM6, it seems that the main character will become a grander from now on.
Let's hope for the propaganda of Grandeur, the representative model of Korea!
※ I am writing to share information, but I am using Google Translator because I do not have enough ability to express English words.
※ Good to read together! New car-related postings!
